Branding

“Branding” is not a dirty word for non-profits. It’s essential. And it’s much more than a logo. I’ve led comprehensive organizational re-brandings (including name changes) for a range of organizations. My role is to manage a smart and affordable process: facilitate workshops with key staff and stakeholders; draft copy and key messages; identify designers and vendors; implement the new brand throughout the organization; and train new staff to use the brand.

I can also run aspects of the process, like drafting RFPs for designers or leading initial planning sessions.